Updated: Jun 20, 2021
Over the years we have seen the rise of the CGI influencer. The computer generated image mimics a real life human facing human issues such as heart-breaks, traumas, happiness, and all over human experiences.
Above: Lil Miquela, Image credit
With 3 million Instagram followers, Lil Miquela, above — is a CGI “model” who’s worked for Calvin Klein, Prada and other fashion brands. Charging US$ 8,500 per post, she is said to be the industry’s highest earner. Being an advocate of progressive issues, Miquela connects with her followers on a deep level to with dialogues of openness and acceptance. In 2019, Miquela claimed she was sexually assaulted by a man in a ride share and she shared her painful story with the world. It had a huge impact on her followers and they felt her story is more authentic than that of a real human as human influencers are now perceived to act fake and be attention seekers.
Colin and Samir, You-tubers, dug deeper into the Curious Case of Lil Miquela and touched on what we may expect to see in the future.
According to a survey by Influencer Marketing Hub, the CGI influencer industry is estimated to be worth $9.7 billion in 2020. It is quoted that “The CGI influencer is never ageing, never controversial, sick, cranky or double-booked. And while their existence is fake, their influence is real.”