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  • Bronwen Hundley

Updated: Jun 20

Over the years we have seen the rise of the CGI influencer. The computer generated image mimics a real life human facing human issues such as heart-breaks, traumas, happiness, and all over human experiences.

Above: Lil Miquela, Image credit

With 3 million Instagram followers, Lil Miquela, above — is a CGI “model” who’s worked for Calvin Klein, Prada and other fashion brands. Charging US$ 8,500 per post, she is said to be the industry’s highest earner. Being an advocate of progressive issues, Miquela connects with her followers on a deep level to with dialogues of openness and acceptance. In 2019, Miquela claimed she was sexually assaulted by a man in a ride share and she shared her painful story with the world. It had a huge impact on her followers and they felt her story is more authentic than that of a real human as human influencers are now perceived to act fake and be attention seekers.

Colin and Samir, You-tubers, dug deeper into the Curious Case of Lil Miquela and touched on what we may expect to see in the future.

According to a survey by Influencer Marketing Hub, the CGI influencer industry is estimated to be worth $9.7 billion in 2020. It is quoted that “The CGI influencer is never ageing, never controversial, sick, cranky or double-booked. And while their existence is fake, their influence is real.”

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  • Bronwen Hundley

Updated: Jun 20

As we know, beauty is one of the worlds fastest growing categories and it is reaching a new heights with nano-bots. These tiny robots known as nano-swimmers are used to deliver ingredients such as nutrients and medicines from inside the body. This technology avoids invasive procedures and is said to be the next big wave in beauty over the next decade. (Source: WGSN)

A nano-particular is atomic in size, just 1 billionth of a meter. To put that in perspective, a single blood cell is 5,000 nano meters. Nanotechnology has seen the largest breakthroughs in the medical field thus far leading to developments for detecting disease, substance delivery and preventative research.

A United Kingdom based company called Bio-Nano Consulting have developed a kidney disease biosensor (looks like a pregnancy test) which can be self-administered in the privacy of your own home. The same nanotechnology is also being used to treat cancer by killing only the cancerous cells with no risk to the healthy cells. Now this tech has made it into beauty and we are delighted.

Nanotech comprises science, engineering and technology conducted at a nano-scale, revolutionizing the way we collect data, diagnose, detect and treat illnesses.

These nano-bots are essentially tiny robots that literally swim through fluids and deliver drugs and nutrients to targeted locations. They have shown huge potential in smart drugs and will lead to the prevention of not just illnesses, but even aging, leading us to the era of super-humans.

Scientists use nano-skilled diamond particles allowing researchers to study our bodies in greater detail, even crossing the blood brain barrier.

The nano future is upon us

ember Lifestyle

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  • Bronwen Hundley

Updated: Jun 20

Digital smell technology is projected to be among us by 2030. Machine-learning algorithms would allow odors to be transmitted through online spaces by analyzing their structures of scent molecules and predicting their smell which can be sent digitally. This will allow for fully immersive communication and can solve the current obstacle of trading fragrances online. By enabling the adjustment of chemical shapes of scents we could reinforce positive behaviors such as great sleep, cognitive alertness and the adjustment of phycological responses. (Source: WGSN)

Imagine a world where we can simply select our favorite fragrance from a menu and immediately be enveloped in the wonderful world of the smell, igniting all the amazing memories and moods associated with the scent. Then, just as quickly, changing the smell to another favourite at the click of a button. This is not just wishful thinking, it is real-life technology.

This technology may seem ludicrous or unimaginable - how can an algorithm ignite a sense of smell. The Future of Smell founded by Olivia Jezler, simplified in her recent Instagram post.

Olivia Jezler explained in her post "When a moth picks up a scent, like that of a flower, the odors bind to proteins inside the antennae, and these proteins in turn activate neurons dedicated to specific chemicals. That means the antennae are producing electrical signals that researchers can tap into. According to mechanical engineer Melanie Anderson of the University of Washington they could even genetically engineer antenna to sense specific chemicals."

We can just imagine how incredible the future will be once leaders such as Olivia Jezler accomplish their mission and we can transmit smells digitally, imagine being able to smell your best friend's fragrance on Face Time, or the Aroma of coffee and freshly baked breads when scanning the delivery menu, trying new perfumes when online shopping, or a fully immersive VR multi-sensory experience whether touring the Mars house of killing zombies.

The future smells fantastic

Check out the where "Perfumery science meets Digital Scent Technology"

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